It’s easy to mock the Brits and judging by the column inches, status updates, blogs & tweets it seems to have been an itch that few could resist scratching. Even my mum told me that James Corden was rubbish and she didn’t watch it.
Undoubtedly I have also been guilty of this in the past but of late I’ve come to terms with the intent of the awards, the function of the show and its reason for existence. If you look at it in these terms – some of which are outlined below - you’d have to acknowledge it is very successful indeed.
The awards themselves in the main recognise the success of British music – music being something we are still capable of manufacturing and exporting. One might viably argue that the likes of Adele & One Direction are not in need of further reward, their multi-million sales being sufficient gratification. This misses the point that success begets success and the status of the ceremony as two hours of prime-time television for mostly-British music is incredibly valuable indeed.
We’ll get to the sales figures shortly but in the absence of regular music programming on TV and in these fragmented times of YouTube, Facebook and whatever it remains the case that The Brits TV show represents a very valuable opportunity for musicians to flog their wares to the mass-market, to middle-England and those people who do actually like music but are not exposed to enough of it.